How to Write a Press Release Journalists Will Actually Read
Most press releases are deleted after the subject line. Here is how to write one that passes the newsroom test, from headline to distribution.
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Practical writing on media, communication, management and foreign trade. Each piece answers an everyday question from one of our service areas.
Crisis Communication: What to Do in the First 24 Hours
In a crisis, the first day shapes the story for months. A practical, hour-by-hour guide to what to say, who says it and what to avoid.
How to Build an Annual Communication Plan, Step by Step
A communication plan turns scattered announcements into a year of deliberate work. Seven steps, from business goals to quarterly review.
8 Signs Your Company Has Outgrown Its Structure
Growth exposes the limits of an informal structure. Eight signs that it is time to organize differently, and a practical place to start.
Social Media Metrics That Matter: Measuring What Counts
Followers and likes are easy to count and easy to misread. A practical framework for measuring social media against business goals.
How to Choose an Export Market: A Step-by-Step Guide
The most common export mistake is choosing a market by instinct. A step-by-step method, from trade data to a scored shortlist and a visit.